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RADI BUDDY
Project Type
Graphic Design
Branding
Web Design
Tools
Adobe XD
Illustrator
Photoshop
View Prototype
Radi Buddy is a hypothetical California-based sustainable online shop that inspires children to pursue their passions and explore their interests through fun and unique t-shirts. For this project I did the brand identity, web design, as well as a campaign to promote a new collection leading up to the World Cup of football.
My approach was to convey that Radi Buddy brand offers more than just t-shirts – it represents a lifestyle, it's 'fun to wear' and uplifts children. The logo I designed features a colorful, playful design. I used bold colors and tweaked the logotype to add a touch of whimsy.
I also prioritized creating an intuitive website that promotes transparency and helps customers make informed choices while fostering a sense of community.
For the campaign concept leading up to the World Cup I tapped into the universal appeal of kids emulating their football idols. My idea revolved around the notion that kids love to act like their favorite football players.
