WAVEFLOW

Waveflow is a fictional, high-class health club & spa located in San Diego by the Pacific Ocean, dedicated to provide a holistic wellness experience, combining the benefits of yoga, gym services and spa treatments.

My aim was to capture the essence of holistic wellness, combining strength and inner calmness, while catering to the exclusive needs and aspirations of women. This guided my creative choices, ensuring that every design element reflected the brand's mission.

For the logo, I designed a fluid and graceful wave symbol that simultaneously represents the yoga pose known as balasana or child's pose. Its organic curves embodied the harmonious balance sought by the brand. To complement the overall aesthetic, I selected a modern sans-serif font with clean lines to exude both elegance and readability.

The color palette played a crucial role in evoking a sense of serenity and empowerment. I opted for a harmonious blend of soft pastel blues, reminiscent of the ocean, and soothing shades of brown, symbolizing stability and growth.