DOODLES & BONBONS

Doodles & Bonbons is a fictional candy shop that makes super cool handmade sweets with a playful and retro vibe. The shop prides itself on providing a fun and nostalgic experience for customers, and its packaging is a key element in conveying this brand identity.

So, for the logo I came up with, I wanted to bring back memories of those classic illustrations from the '60s and '70s.
I wanted to create a logo with a funky mascot that's full of personality and can be further used on packaging and on different promotional materials and campaigns.

The packaging design is a blend of retro aesthetics and contemporary elements, blending vivid colors, bold typography, imaginative illustrations around the mascot called Doodles. By evoking the sense of carefree joy and innocence, the packaging will appeal to customers of all ages, creating a sense of excitement and anticipation for the delectable treats within.